How Has Drive To Survive Helped F1
Over the last few decades, F1’s viewership figures were on the decline, while the sport’s bosses struggled to attract newer audiences. The sport has long tried to tap into the lucrative North American market, especially in the US, with little success. The unexpected success of Netflix’s Drive to Survive, however, changed all that. Within just a year of its airing, the sport’s viewership skyrocketed, with the docu-drama series managing to bring in fresher and younger audiences, in a way that F1 had never been able to do....